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Step-by-Step Guide to Starting a Reselling Business - Setup, Suppliers, Pricing & Promotion

A reselling business allows you to earn by selling products sourced from wholesalers, suppliers, or online platforms - without manufacturing or maintaining stock. This flexible, low-investment model is ideal for starting from home and can be scaled gradually with smart marketing and customer service.

πŸ›οΈ Step 1: Choose Your Niche

  • Select a focused category: clothing, jewellery, home decor, kitchen items, bags, footwear, personal care, etc.
  • Pick products you're confident selling and can explain or promote easily.
  • Study current trends - festive collections, office wear, kids’ products, etc.

πŸ”— Step 2: Find Reliable Suppliers

  • Start with reselling apps like Meesho, GlowRoad, Shop101, or Flipkart Seller Hub.
  • For higher margins, connect directly with local wholesalers, manufacturers, or small brands.
  • Join supplier WhatsApp groups or visit wholesale markets to build direct contacts.
  • Ensure suppliers offer cash on delivery (COD), return policies, and quality photos.

πŸ“¦ Step 3: Set Up Your Product Catalog

  • Create a WhatsApp Business profile with category-wise images and details.
  • Organize products into albums: sarees, jewellery, kitchenware, etc.
  • Add descriptions, pricing (including your margin), size/color options, and delivery time.

πŸ“£ Step 4: Start Selling to Your Network

  • Share catalog links or daily deals on WhatsApp status and broadcast lists.
  • Use Instagram and Facebook to reach more customers and build a brand identity.
  • Ask friends and family to refer you to others - offer small discounts for referrals.
  • Use reels or live sessions to show product features and increase trust.

πŸ’° Step 5: Pricing & Profit Margins

  • Add a fixed or flexible profit margin over supplier price - start with β‚Ή50–₹300/item based on value.
  • Be transparent about delivery timelines and returns (if allowed).
  • Charge extra for express delivery or gifting services if applicable.

πŸ“¦ Step 6: Order & Delivery Management

  • Take clear order details: product code, quantity, full address, phone number, payment mode.
  • Place the order with the supplier using the customer's details for direct shipping (dropshipping model).
  • Confirm order status with both supplier and buyer - share tracking links if available.

πŸ’Ό Step 7: Payments & Records

  • Collect payment before order placement or use COD if supplier supports it.
  • Track your profits using a simple Google Sheet or mobile app like Vyapar or Khatabook.
  • Maintain customer order history for repeat business and trust building.

πŸš€ Step 8: Build a Reselling Brand

  • Give your business a name, logo, and consistent brand theme across platforms.
  • Create highlight sections on Instagram like "New Arrivals", "Best Sellers", and "Customer Feedback".
  • Introduce loyalty programs or festive sales to retain regular buyers.
  • Consider making your own website or app if you want to scale long-term.

A reselling business gives you the freedom to earn without upfront stock or large investment. By building trust, choosing the right products, and staying active in marketing, you can turn this into a steady and scalable source of income - all from your phone and home.